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Sammy is passionate about connecting artists, brands, audiences, and fans through eye-catching, strategic, and authentic social media campaigns. 
He has nine years of experience working on strategic marketing and branding campaigns for artists and productions on Broadway, Off-Broadway, and International/National Tours. Currently, he is the Special Projects Manager at Marathon Digital, representing Broadway productions, regional theatres, and other live entertainment clients in New York City and around the world.

In addition to freelance consulting, he teaches "Building Your Social Media Strategy with The Business of Broadway.

During the pandemic, Sammy helped strategize with, a website dedicated to promoting artists by removing traditional barriers of entry in theater.

In Los Angeles, he spent time developing the social media strategy at Center Theatre Group's Mark Taper Forum, Ahmanson Theatre, the Kirk Douglas Theatre, in addition to a social media launch campaign for the LGBTQIA+ Chicano activist/performer Dan Guerrero's acclaimed solo show GAYTINO.


Previous social media campaigns:
Gun & Powder
A Christmas Carol
Frankie and Johnny in the Clair de Lune
The Inheritance
Almost Famous
Off-Broadway/National Tours/Special Events:
Ratatouille: The TikTok Musical
Amour, The Virtual Broadway Revival
Avenue Q
¡Gaytino! Made In America
Pride Plays Festival 2020
Jesus Christ Superstar North American Tour
The Show Must Go On Show
Broadway Bounty Hunter
Turn Me Loose
The Very Hungry Caterpillar Show
The Show-Off
Rocket to the Moon
Money Grubbin Whores
New York Musical Theatre Festival (NYMF)’s
Rescue Rue, Spot On The Wall & Deep Love
Theater Companies:
Center Theatre Group
Broadway For All
Atlantic Theatre Company
Waterwell Theatre Company
MCC Theater Company
Peccadillo Theatre Company


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