Sammy is a co-founder and producer with P3 Productions, an artist-driven production company that’s built on three pillars: thought-provoking stories, strong values, and opening doors. They are currently developing: GUN & POWDER (World Premiere: Signature Theatre 2020), HOW TO DANCE IN OHIO (Upcoming World Premiere: Syracuse Stage, Fall 2022), MIDSUMMER (In Development), BRADICAL (In Development), and two additional projects in development with award-winning artists John Leguizamo and Shakina Nayfack. He launched the company with his partners, Ben Holtzman and Fiona Howe Rudin.
He is a co-founding member of The Industry Standard Group (TISG) and Second Act Theatrical Capital (2ATC), a decentralized leadership cohort of BIPOC producers who came together through a shared affinity and commonality of often being the only collaborator of color in many rooms on Broadway. We seek to create change by re-imagining the pathways to participation within the decision-making levels of theater-making.
Brought up by parents who are educators, Sammy is very passionate about sharing access and transparency within the commercial theatre industry. He is the 2022 program mentor for Theatre Producers Of Color (TPOC) and teaches with The Business of Broadway. He has made presentations and been a part of many theatre panels with Syracuse University, New York University, Center Theatre Group's College and Career Fair for the Arts, SolTalk Podcast, and The Fabulous Invalid Podcast.
Most recently, he is a recipient of The Shubert Organization’s Artistic Circle, receiving bespoke support from The Shubert Organization to help further his career as a commercial producer. In addition, he is on the producing and social media team for The Old Vic's A CHRISTMAS CAROL. In 2018, he made his co-producing Off-Broadway debut with BE MORE CHILL—which transferred to Broadway in 2019.
In 2017, he began his production company, Holtzman-Lopez Productions LLC, with his producing partner, longtime collaborator, and best friend Ben Holtzman. In addition to P3 Productions, they produce the Syracuse University Lewis Hecker Drama Showcase and manage the volunteer alumni group, Orange In The Apple.
After graduating from Syracuse University—Sammy got his start on Broadway with the NYC team at Your Theatrics International, a full-service entertainment production company specializing in the production and management of theatrical events, where he worked with Tom Smedes Productions on the Broadway production of THE VISIT starring Chita Rivera. During this time, he also worked on MOTHERS & SONS on Broadway, The New York Musical Festival (NYMF), the International Cabaret Contest in Australia and New Zealand, and the pre-Broadway development of BANDSTAND.
In 2017 he was a recipient of the Rising Star Fellowship with The Broadway League as well as the Associate Producer for the musical BANDSTAND, winner of the 2017 Tony Award® for Best Choreography.
World Premiere - Signature Theatre
Book & Lyrics by Angelica Chéri
Music by Ross Baum
Off-Broadway 2018, Broadway 2019
Book by Joe Tracz
Music & Lyrics by Joe Iconis
Book & Lyrics by Rebekah Greer Melocik
Music by Jacob Yandura
Broadway 2019, National Tour 2021
Adapted by Jack Thorne
Book by Melissa Rose Hirsch & Christopher Hlinka
Music by Preston Max Allen
Broadway 2017, National Tour 2019
Book & Lyrics by Richard Oberacker & Robert Taylor
Music by Richard Oberacker