Born and raised in Los Angeles, Sammy knew he was a producer after seeing his first production of "Paquito's Christmas" with his Abuelita at the age of five. Since then, he's been dedicated to telling diverse stories that allow artists of all colors to inspire change through theatre arts. 

He is on the producing and social media team for The Old Vic's A CHRISTMAS CAROL, which was recently on Broadway starring Campbell Scott, Andrea Martin, and LaChanze. Most recently, he co-produced BE MORE CHILL on Broadway. In 2017, he began his production company, Holtzman-Lopez Productions LLC, with his producing partner, longtime collaborator, and best friend Ben Holtzman. Together, they are developing the new musicals GUN & POWDER (Recent 2020 World Premiere at the Signature Theatre), HOW TO DANCE IN OHIO, BRADICAL, as well as producing the Syracuse University Lewis Hecker Drama Showcase.

Currently, he is on the social media team at Marathon Digital, representing Broadway productions, regional theatres, and other live entertainment clients in New York City and around the world. In Los Angeles, he spent time developing the social media strategy at Center Theatre Group's Mark Taper Forum, Ahmanson Theatre, the Kirk Douglas Theatre, in addition to the LGBTQIA+ Chicano activist/performer Dan Guerrero's acclaimed solo show GAYTINO.

He was recently honored as the Artistic CO/LABorator of the Year with CO/LAB Theater Group, a non-profit organization offering individuals with developmental disabilities a creative and social outlet through theater. Watch the video here.

Previously, he was the recipient of the 2017 Rising Star Fellowship with The Broadway League as well as the Associate Producer for the musical BANDSTAND, winner of the 2017 Tony Award® for Best Choreography. The musical was recently screened in movie theaters nationwide as a Fathom Event and is currently on tour.

He was on the NYC team at Your Theatrics International, a full service entertainment production company specializing in the production and management of theatrical events, where he worked with Tom Smedes Productions (Broadway's THE VISIT starring Chita Rivera & MOTHERS & SONS), The New York Musical Festival (NYMF), and the International Cabaret Contest in Australia and New Zealand. In addition, he was the social media associate for The Pekoe Group, where he worked on the long-running hit AVENUE Q, ECLIPSED on Broadway, TURN ME LOOSE starring Joe Morton, and PUFFS. Independently, he has produced various concerts in NYC to benefit You Can NOT Be Replaced®, Glenn Close's Bring Change 2 Mind, and volunteered with The Musical Theatre Factory.


From 2013—2017 he was the Producing Artistic Director & Co-Founder of Diverging Elements Theatre Co., a non-profit dedicated to creating theatre experiences for young audiences that spark thought, stimulate discussion, and initiate change. Under his direction, they developed new shows at Barnes and Noble, Strand Book Store, Book Culture, The Children's Museum of Manhattan, and JCC Manhattan. 

As a performer, he worked with Cabrillo Stage, Syracuse Stage, and toured the country in SEUSSICAL, THE MUSICAL and the Syracuse Stage Regional Children's Tour of A THOUSAND CRANES.  He is a proud graduate of the Los Angeles County High School for the Arts and the College of Visual and Performing Arts at Syracuse University. 




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